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Method In Action
My niche rests in reinvigorating brands. Connecting the often fragmented parts in a cohesive and innate manner. The evolution of a brand, directly correlates to the natural world and the natural progression of life itself. A well built brand holds space for the perpetual shifts of life.
01
Discovery - Intentional Planning
Taking Stock of everything within the business. This process is designed to build awareness of your current standing + desired outcomes.
02
Refined + Conscious Development
This touches on all the foundational aspects. Going through a creative intensive, reorientation towards values + goals, developing short-term/ long term vision, integrative tools and practices, strategy, reassessment of terrain, etc.
03
Innovative Building
Putting the elements together. This part of the journey is where the physical and digital come to life. I label it a series of refinement processes.
04
The "Finished" Project
The project deliverables. The finished project, in my eyes, is typically a work in progress. Sometimes we have defined parameters, and other times, the process defines itself along the way.
05
Thoughtful Footprint
Legacy that is deliberate and holds space for the shifts of life. The last series of the project journey is being the witness to the effects of all the elements that went into this process. It yields organic growth.
Project Journey
The Method
The method behind the work of Invictus is centered in the belief that quality design is an extension of the individual. No individual is the same, therefore no design should be the same. Through a conscious approach, we align the vision to the creator.
Creations that evoke an invitation to feel, to explore, to be authentic - to be alive.