Holistic Integration

This was an ongoing effort to reestablish a business that has been in the Chiropractic and Wellness community in Indianapolis, IN for decades. With the launch of their rebranding (not facilitated by me), we were able to create consistency and establish educational materials for a wider use. We implemented "text campaigns" that allowed individuals to text keywords and receive information on that subject matter. The strategy behind the copy and graphic materials all help to achieve the goal of: How to distribute knowledge in a way that is digestible and concise. We aimed at using these materials for open house events, new patients, and B2C touch-points.