Natrum Naturals

This project was the refinement and restrengthening of a new product / brand. There was the creation and implementation of brand guidelines, as well as, the ongoing development of brand building given the elements that had been previously invested in. Redesigning a framework of proper structure and hierarchy within the digital sphere was key in aligning all efforts. The creation of product imagery and advertising was executed during this project. A pivotal moment was uncovering the clarity of brand voice and identity so that it could be effectively communicated through all platforms and mediums.